True Custom Concrete has been owned and operating right here in East Texas for years by George and Hannah Truesdale.  They developed an interest in concrete flooring when they had their first home built and the builder asked them if they wanted their floors stained and scored.  Having two little kids at the time, they thought it sounded like a great alternative to carpet or tile.  The biggest seller was . . . no stains.  After living on the floors and experiencing them first hand, they decided this was a business that they would like to be in.

The Team

Photo of George Truesdale

George Truesdale

George has a Bachelors in Business with a focus in Finance from the University North Texas and a Masters in Business Administration from Texas A&M Commerce. He has trained with some of the best decorative concrete artists in the United States. He has personally trained in Florida, Colorado, and Texas with Elite-Crete systems, Engrave-a-Crete systems, Kemiko systems, V8 High Performance Floor systems and has recently trained with the Concrete Countertop Institute. With over thousands of projects under his belt, George is very knowledgeable.

Hannah Truesdale

Hannah has a Bachelors in Social Work from the University of North Texas and is a loving mother to two children, both grown and out on their own. While in the beginning she was on every job, she has now transitioned to helping with the paperwork side of the business. Hannah is a "pro" at small business taxes and keeping up with employees.

Sergio Salazar – Crew Leader

Sergio is our crew leader. From the very beginning, he has had an extremely fast paced work ethic and has learned even faster. Sergio works well with everyone, always stays busy, and can often be heard singing on the job. He says the songs are about how happy he is that he is working, but we tease him and say they are negative songs about the boss! He and his wife Perla both live in East Texas. Sergio has been with the company since 2020 and we are very grateful for what he brings to our team.

Joshua Mendez- Decorative Concrete Specialist

Joshua came to us the summer of 2023 from the ceramic tile business. He lives in Longview with his wife Yvette and their children. Josh is a thinker. He comes up with valuable ways of getting things done. He is always ready to learn new techniques and practices to make your project the best that it can be. We are super excited to have him here with us.

Joseph Molina - Decorative Concrete Specialist

Sean Conaway - Decorative Concrete Specialist

Rosemary Brown - Office Manager

Rosie is our lady behind the scenes that keeps the jobs running smoothly. She is our first point of contact when it comes to scheduling, invoices, and communication. Rosemary is super friendly, detail-oriented and always happy to answer your questions whether on the phone or through email. She manages our calls, emails, advertising, accounting, and of course, keeps the guys busy.  Rosie would be happy to set you up for a BID appointment. Give her a call today!

At True Custom Concrete, we believe that if you buy the right products, hire right employees, and provide professional and excellent customer service, your customers will be happy.  By following that plan on each job, we can ensure that each of our customers ends up with a floor that they will be proud to show their family, friends and neighbors; a True Custom Floor!

Our entire team is made up of people that want the customer to be happy.  If you have any questions about anything that they are doing while on the job site, please feel free to stop them and ask.  You will find that they are extremely polite and courteous as well as extremely knowledgeable of the business.

True Custom Concrete has done work for me multiple times. Their work and customer service are top notch. I would not have anyone else do my decorative concrete work. Best in the business! Thanks George!

The best in the business! George and his team are professional, timely, and super easy to work with! They do great work!

Our floors are the best thing in our house! No one can believe they are concrete. We are beyond happy!

Great people to work with! We had a bogus construction company redo our floors the first time and totally screwed it up. True Custom Concrete was able to fix the other guys mistakes and get our floor how we wanted it. From everyone @ Budget Business Systems, LLC, THANK YOU!

George and his crew did a Fantastic job on our garage floor. We are very pleased with the professional attitude everyone had, resulting in a great job. Yes, I do recommend True Custom Concrete.

Great professionals. Their team is very good, easy to work with and they know how to get the job done.

Couldn't be happier with the speedy and flawless job on my mom's garage floors and outdoor patio. Everything we wanted. Pleasant to work with. Immaculate install. Competitive pricing.

Amazing, reliable, incredible work! We were in a difficult place. George took our floors over and helped us out. So grateful.

We have found this business excellent to work with and dependable as a contractor. We would highly recommend their use.

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