True Custom Concrete has been owned and operating right here in East Texas for years by George and Hannah Truesdale.  They developed an interest in concrete flooring when they had their first home built and the builder asked them if they wanted their floors stained and scored.  Having two little kids at the time, they thought it sounded like a great alternative to carpet or tile.  The biggest seller was . . . no stains.  After living on the floors and experiencing them first hand, they decided this was a business that they would like to be in.

The Team

George Truesdale

George has a bachelors in business with a focus in finance from the University North Texas and a Masters in business administration from Texas A&M (Commerce).   He has trained with some of the best decorative concrete artist in the United States.  He personally has trained in Florida, Colorado, and Texas with elite-crete systems, engrave-a-crete systems, kemiko systems, V8 high performance floor systems and has recently trained with the Concrete Countertop Institute.  With hundreds of projects under his belt, he is very knowledgeable

Hannah Truesdale

Hannah has a bachelors in Social Work from the University of North Texas and is a loving mother to two children, one still at home and one grown and out on his own.   While in the beginning she was on every job, she has now transitioned to running the paperwork side of the business. She is a "pro" at small business taxes and keeping up with employees.  She loves to look at all of the jobs, jump in when needed, and keep George in line!

Justin Quick – Crew Leader

Justin is an awesome person to work with.  He has a great knowledge of decorative concrete and is always learning new techniques and best practices.  Justin is our “detail guy”.  He doesn’t just want it done good enough, he wants it done right.  He is very easy to talk to and has an extremely positive attitude.  You know if he is on the job, he is going to ensure his team gives it 100%!  Justin recently added a new member to his family, a bouncing baby boy named Case.  Welcome the team baby Case!

Sergio Salazar- Decorative Concrete Specialist

Sergio is the newest member of our crew.  He has an extremely fast paced work ethic and learns even faster.  He came to us from the restaurant industry where he was a manager and cook.  Sergio works well with everyone, always stays busy, and can often heard singing on the job!  He says the songs are about how happy he is that he is working, we tease him and say they are negative songs about the boss! We are excited for what he brings to our team and the growth potential he has in our business!

Blazer Beck- Decorative Concrete Specialist

Blazer is the youngest member of the team.  He loves to laugh and have a good time and isn’t afraid to work hard.  He has been with us for quite a while and has learned a lot since he started.  He knows what needs to be done on projects and will work hard to get it done right.  He has also gathered quite a bit of decorative concrete knowledge and experience since joining our team.

At True Custom Concrete, we believe that if you buy the right products, hire right employees, and provide professional and excellent customer service, your customers will be happy.  By following that plan on each job, we can ensure that each of our customers ends up with a floor that they will be proud to show their family, friends and neighbors; a True Custom Floor!

Our entire team is made up of people that want the customer to be happy.  If you have any questions about anything that they are doing while on the job site, please feel free to stop them and ask.  You will find that they are extremely polite and courteous as well as extremely knowledgeable of the business.

George and his crew did a Fantastic job on our garage floor. We are very pleased with the professional attitude everyone had, resulting in a great job. Yes, I do recommend True Custom Concrete.

True Custom Concrete has done work for me multiple times. Their work and customer service are top notch. I would not have anyone else do my decorative concrete work. Best in the business! Thanks George!

Amazing, reliable, incredible work! We were in a difficult place. George took our floors over and helped us out. So grateful.

The best in the business! George and his team are professional, timely, and super easy to work with! They do great work!

Great people to work with! We had a bogus construction company redo our floors the first time and totally screwed it up. True Custom Concrete was able to fix the other guys mistakes and get our floor how we wanted it. From everyone @ Budget Business Systems, LLC, THANK YOU!

Our floors are the best thing in our house! No one can believe they are concrete. We are beyond happy!

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